a little defiance and a lot of taste.

We craft brand worlds that feel less like advertising and more like a statement.

Close-up of the word 'theory' in a stylized white font on a black background
A person's hand with bright orange nail polish holding a vintage beige rotary telephone on a wooden bedside table, next to a table lamp with a beige lampshade against a dark red wall.

A Charlotte-based creative and marketing agency for small brands with Big Voices.

With over a decade of creative experience across food, beauty, fashion, and CPG, Theori exists to give emerging brands the impact and presence usually reserved for the giants because being independent doesn’t mean you have to look it.

PORTFOLIO

An empty orange shopping basket with black handles, placed on a gray floor. Inside the basket, there is a sign that reads, 'You look like my favorite client.'
Two hands with red painted nails hovering over three red dice with white dots on a green surface.
A woman with long dark hair, wearing a beige blazer, black dress, and black high-heeled sandals, crossing a street with white pedestrian lines while holding two drinks.

Services we offer

  • A logo is not a brand, and we design for impact, not just aesthetics. From identity systems and visual languages to packaging and digital presence, we craft brands that feel like they belong in the world, not just on a mood board.

  • We don’t just make content, we design moments built to stop the scroll. From campaign concepts to cinematic social assets, we create visuals and narratives that feel more like culture drops than scheduled posts. High-impact, platform-native, and impossible to ignore.

  • Great visuals mean nothing without a point of view. We build brand foundations rooted in clarity, positioning, and cultural relevance, so every piece of content feels intentional, aligned, and unmistakably yours. Strategy first, aesthetics amplified.

  • We treat events like live campaigns, built for experience, storytelling, and content. From pop-ups to launch moments, we design spaces that feel intentional, on-brand, and made to be talked about (and posted).

Let’s make something worth talking about.

Tell us what you're building, and we’ll craft something that feels bigger than a deliverable.