For Juan Muñoz, the goal was more than a rebrand, it was a reintroduction. After years of perfecting his craft, Juan needed a portfolio and social presence that reflected the level of artistry and expertise behind his work.

Theori developed and creative directed the campaign from the ground up, leading concept development, production, talent and location selection, shoot direction, and social videography. The result was a new library of elevated, editorial imagery and video that reintroduced Juan with the polish, confidence, and point of view his work deserved.